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Consumer Discretionary Sector Rating: Marketperform

By

Brad Sorensen

photo
CFA, Managing Director of Market & Sector Analysis, Schwab Center for Financial Research

Brad Sorensen heads market and sector analysis for the Schwab Center for Financial Research and writes for several Schwab publications. He is a member of Schwab's Investment Strategy Council.

Before joining Schwab in 2004, he was a senior analyst at AMG Guaranty Trust, where he designed portfolio strategies for high-net-worth individuals. Sorensen graduated from the University of Colorado with a bachelor's degree in finance and master's degrees in business administration and finance. He is a Chartered Financial Analyst charterholder.

March 05, 2019

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2 years 6 months
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Submitted by Site Factory admin on March 5, 2019
Consumer Discretionary Sector

Consumer discretionary sector overview

The outlook for American consumer spending appears to us to be solid, with consumer confidence still strong, a tight labor market and wages trending higher. However, spending on traditional retail items has been cautious and competition among retailers may limit profitability, while growth in wage gains has been tough to come by.

Market outlook for the consumer discretionary sector

The consumer discretionary sector has had a solid start to the year, performing a bit better than the overall market, as retail sales in March helped to justify that performance by bouncing back from a weak February reading. According to the Census Bureau, retail sales rose 1.6% in March, while excluding the more-volatile autos and gas components, sales rose a solid 0.9% month over month. The bounce was a welcome development and fits a bit better with our view of what the consumer is actually doing. However, we do think there are still some challenges—not the least of which is the recent rise in oil prices—facing the retail environment, and that the discretionary sector should continue to hold a marketperform rating.

Fundamentally, the American consumer continues to look strong to us, with near-historical low unemployment, still relatively low interest rates, and modestly rising wages. Additionally, as mentioned, we’re seeing wages increase in a growing number of areas. Average hourly earnings rose 3.2% during the 12 months ended in April, according to the Bureau of Labor Statistics—in line with the previous month’s reading and continuing the recent trend of modest, but not accelerating wage growth. While that may be frustrating to some workers, an advantage is that wages are still not growing fast enough in our view to prompt the Federal Reserve to come off its recently more dovish stance. Continued low interest rates support consumer borrowing and spending, and the April reading for the Conference Board's Consumer Confidence Index® continued to be elevated, bouncing back to 129.2.

While the consumer’s status looks fairly positive, at this point in the business cycle—which we view as being in the latter stages—the consumer discretionary sector has tended to perform more in line with the market, as it tends to be an early mover in the business cycle. That doesn’t mean that it couldn’t outperform in the current environment as we’ve seen recently, but we also don’t want to completely ignore historical precedent. Additionally, there still appears to be a mismatch between job seekers' skills and the jobs available, leading some folks to work for less than they would like. In fact, the National Federation of Independent Business (NFIB) survey for March reported that when asked what their biggest problem was, small business owners continued to list finding quality labor as their single biggest problem.

Meanwhile, the spending mix is shifting, with online sales rising, although at a less rapid rate, while traditional department store sales have been relatively tepid, and the resulting price competition has created a tough environment for many retailers. The retail sales report for March by the Census Bureau showed that department store sales were down 4.9% versus the year-ago period, while non-store retailers (online) rose a solid 10.0%, illustrating the continuing challenges facing “traditional” retailers as the group continues to “right size” in our view, paring weaker performers from an overcrowded space.

Overall, the American consumer’s mood appears positive, and we’ll be watching to see if that translates into more spending and more pricing power for retailers. For now, we believe that companies in the extremely competitive sector will still be fighting for every dollar, resulting in our marketperform rating.

Factors that may affect the consumer discretionary sector

Positive factors for the consumer discretionary sector include:

  • Solid job market: The U.S. unemployment rate is low and initial jobless claims continue to indicate further growth in employment.
  • Wage growth: Wage growth has generally improved, which should continue as the labor market remains quite tight.

Negative factors for the consumer discretionary sector include:

  • Fierce retail competition: Exacerbated by the shift toward online shopping, this appears to be affecting margins, which could spill over into problems for stock performance if the trend accelerates.
  • Trade disputes: If trade conflicts continue to escalate it could raise costs for American producers and prices for consumers.
  • Fed rate hikes: Although the Fed expects zero rate hikes in 2019, according to its “dot plot” projections, higher inflation could force policymakers’ hands. If this occurs, higher interest rates and a tighter monetary policy could be a hindrance to the consumer discretionary sector.
  • Changing consumer: There are strong indications, such as the recent retail sales report, that consumers, especially millennials, have different spending habits now than they did before the Great Recession.

 

Clients can see our top-rated stocks in the consumer discretionary sector.

Want to learn more about a specific sector?  Click on a link below for more information or visit Schwab Sector Views to see how they compare.

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