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Consumer Staples Sector Rating: Marketperform

By

Brad Sorensen

photo
CFA, Managing Director of Market & Sector Analysis, Schwab Center for Financial Research

Brad Sorensen heads market and sector analysis for the Schwab Center for Financial Research and writes for several Schwab publications. He is a member of Schwab's Investment Strategy Council.

Before joining Schwab in 2004, he was a senior analyst at AMG Guaranty Trust, where he designed portfolio strategies for high-net-worth individuals. Sorensen graduated from the University of Colorado with a bachelor's degree in finance and master's degrees in business administration and finance. He is a Chartered Financial Analyst charterholder.

August 30, 2018

Member for

1 year 7 months
Submitted by satya.billa on Thu, 08/30/2018 - 10:52
consumer-staples-shopping-cart_1187x528

Consumer staples sector overview

Consumer staples companies, typically viewed as a safe haven during periods of market volatility or economic downturn, may perform well if market uncertainty increases. Staples companies also have benefited in recent years from effective cost-cutting and increased trade concerns lately. On the other hand, good global economic growth, especially in the U.S., could dampen investor enthusiasm for the staples sector.

Market outlook for the consumer staples sector

The consumer staples sector has performed better recently, largely in line with the overall market, as ramped-up trade concerns and worries over the status of the global growth outlook appear to have helped the defensive sector's performance. However, the economic outlook for the U.S. continues to be for good growth, with forward-looking indicators such as jobless claims continuing to look positive, remaining near historically low levels. We will be watching global growth indicators closely in the coming months, and there are some indicators in the U.S., such as declines in both ISM indexes and the Citigroup Economic Surprise Index moving into negative territory, that are showing a potential downshift in the growth rate, which could make the staples group more attractive.

Also, when market volatility picks up, the consumer staples sector is often viewed as a port in the storm, but once the market calms again, the consumer staples sector can struggle. Temporary increases in domestic political and geopolitical tensions could continue to help support the group for short periods going forward. Additionally, given continued uncertainty over the pace at which the Federal Reserve will raise short-term interest rates, having a market-weight position in the staples sector continues to seem prudent to us in order to provide some stability to an investment portfolio, with our eye toward a potential bump up in the rating should concerns grow and the growth outlook deteriorate.

Factors that may affect the consumer staples sector

Positive factors include:

  • Aggressive cost-cutting: Retailers have aggressively cut costs and are attempting to create more perceived value for consumers, which could support sales.
  • Increase in merger and acquisition activity:  With competition fierce, we could see an increase in M&A action, which would help to reduce capacity and potentially provide economies of scale.
  • Increased geopolitical and domestic political anxiety: As geopolitical and domestic political tensions rise, investors typically become a bit more nervous, and may seek short-term shelter in the staples sector.

Negative factors for the consumer staples sector include:

  • Increased competition: Competition continues to accelerate due to the growth of low-cost emerging market production. This could shrink pricing power in the sector by compressing margins and squeezing earnings.
  • Accommodative monetary policy: Numerous central banks, with the notable exception of the Fed, are firmly in easing mode in an effort to stimulate the economy, which could hurt more-defensive sectors, like consumer staples.
  • Trade disputes: If trade conflicts escalate it could raise costs for American producers and prices for consumers.

Clients can see our top-rated stocks in the consumer staples sector.

Want to learn more about a specific sector?  Click on a link below for more information or visit Schwab Sector Views to see how they compare.

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