From travel to retail, easy search and comparison shopping has become the standard for finding and selecting products. However, when advisors and investors search for investments the old ways of dropdown menus and ticker-based filters remain. Magnifi's natural language marketplace changes that process through AI, language recognition, and investment intelligence to supercharge key advisor investment processes. Magnifi helps financial advisors, portfolio managers, and everyday investors find, compare, and act on investment options. In an era with thousands of ETFs, mutual funds, stocks, SMAs, and model portfolios to choose from, Magnifi demystifies and simplifies investing, providing insights and information that save time and help investors make smarter decisions.