Bijan Golkar: FPC Investment Advisory, Inc.
We're currently managing around $90 million of assets and we work with a lot of high-tech clients in Silicon Valley and other retired executives. I could not imagine FPC not completing a benchmarking study every year moving forward. It creates so much value, so much insight into the industry and it's always I look forward to seeing our relationship manager come to the office and review it with us and share all of his stories with his other advisors.
The biggest change that we've made from viewing the results of the benchmarking study would be our billing process. When we got our first benchmarking study back, I noticed that we were drastically undercharging our clients and we actually developed an entire new billing system and it's increased our profitability quite a bit.
The first time we did the benchmarking study, we kind of just filled in the blanks. We didn't take it too seriously because we didn't know what to expect from it. And the second time after I realized all the value that's in there and I really wanted a good metric of where we stood with our peers. Just doing the basics. Even you'll get a lot out of it, but the more time you put in, the better, in my opinion.
Yes. Is it worth it? Absolutely.
Bijan Golkar, CEO of FPC Investment Advisory, explains how study insights translated into greater profitability.