The pledge is our commitment to advisors. It's what we know they want from us and it's what we're going to deliver to them.
Best in class technology means meeting advisors on their terms, that we really understand what it is that they need, and we're building to their specifications... not ours.
We know advisors under $100,000,000 in assets under management are the fastest growing segment of our industry and a lot of the technology tools that we're delivering for them allow them to find that skill and efficiency so that they can do what they do best: support their clients.