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TV commercials that put independent advisors front and center.

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1 year
A063545
Submitted by Marc.Jones on Thu, 03/08/2018 - 10:56

We’re committed to advocating on behalf of the RIA industry. That why, since 2011 we’ve been telling investors about the independent difference through a national advertising campaign. This multi-media advertising campaign puts RIAs front and center, and highlights the values they live by – trust, accountability and the fiduciary standard.

In October 2017, we launched television ads on CNBC and Fox Business as well as on a number of digital sites – and they were a resounding success. To build on this success, we are doubling our presence on TV in 2018 - running two waves of TV advertising on an expanded set of networks including The Golf Channel and Bloomberg TV. In addition to the new television ads, we’re continuing to invest in print, digital and social advertising to ensure more investors know about the difference RIAs can make.

Every investor should ask questions

Every investor should ask questions

At Charles Schwab, we believe good questions can lead to game-changing answers. And we think a good place to start is with an independent financial advisor.

 

I am an independent financial advisor

I am an independent financial advisor

What is an independent financial advisor and why does independence matter?

Watch one advisor talk about how being independent gives him the freedom to do what's best for his clients.

 

How are independent advisors accountable to their clients?

How are independent advisors accountable to their clients?

Watch one independent financial advisor explain the guiding principle her firm lives by in serving clients.

 

What questions should your financial advisor ask you?

What questions should your financial advisor ask you?

One independent financial advisor talks about the questions he asks his clients and how being independent gives him more freedom to act in his clients' best interests. Watch now.

 

Independence works for my clients

Independence works for my clients

What is an independent financial advisor and why does independence matter?

Watch one advisor talk about how independence gives him the power to focus on his clients in his own firm and act in their best interests.