TV ads that put independent financial advisors front and center

We believe in the power of independence and we're committed to helping independent financial advisors grow. Our Independent Difference campaign is educating investors about you, the independent financial advisor, through TV, digital and print ads – and our efforts are paying off. With over 3 billion views, these ads are driving millions to findyourindependentadvisor.com to learn about the benefits of working with an independent advisor and connect with firms in their area.

TV ads that put independent financial advisors front and center

  • Melissa Peterson

    Watch video: What is a fiduciary and why does it matter?

    Watch one independent financial advisor talk about being a fiduciary and why that is important.

  • Rene Nourse

    Watch video: What is a fiduciary and why does it matter?

    Watch one independent financial advisor talk about being a fiduciary and how she serves clients.

  • Why consider an independent advisor?

    Watch video: Why consider an independent advisor?

    Independent Registered Investment Advisors are fiduciaries, obligated to act in the best interest of their clients.

    Watch one advisor talk about how he cares for his clients – not just in the moment, but comprehensively and continuously.

  • Is your financial advisor a fiduciary?

    Watch video: Is your financial advisor a fiduciary?

    What is an important term to know in financial services? Fiduciary.

    Watch one advisor talk about how independent Registered Investment Advisors are obligated to act in the best interest of their clients – continuously, comprehensively, completely.

  • Justina Lai

    Watch video: What does fiduciary mean to you?

    Being a fiduciary means more than just acting in the best interest of your clients. 

    Watch one investment advisor talk about what fiduciary means to her.
     

  • Molly Stanifer

    Watch video: Are you in the care of a fiduciary?

    Are you in the care of a fiduciary? Here’s why it really matters. Watch one investment advisor talk about how being a fiduciary is more than a term, it’s a mindset. 

  • Scott Scheffer

    Watch video: Why talk with an independent advisor?

    Independent Registered Investment Advisors are fiduciaries, obligated to act in the best interest of their clients. Watch one investment advisor talk about why being a fiduciary is the foundation of how independent advisors serve their clients. 

  • What makes independent advisors different?

    Watch video: What makes independent advisors different?

    How are independent financial advisors different from other types of advisors?

    Watch one advisor talk about how being independent is like discovering new found superpowers – giving her more freedom to do what's best for her clients.

CTAs

Learn about the Advisor Directory and the campaign that's all about you.

Questions? Talk to your Schwab representative or email AdvisorDirectory@schwab.com

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This content is made available and managed by Charles Schwab & Co., Inc. ("Schwab"). The purpose of this information is to educate investors about working with an independent Registered Investment Advisor (RIA). Independent investment advisors are not owned by, affiliated with, or supervised by Schwab. The RIAs and their representatives featured here use Schwab for custody, trading, and operational support. Inclusion should not be construed as a recommendation, an endorsement, or a sponsorship by Schwab.

Many independent RIAs and other financial services professionals receive compensation for services in a variety of ways. It is the responsibility of each investor to determine which method of compensation offers the lowest total costs and best aligns with your own interests and needs.

Campaign impressions data per Sizmek reporting (July 2019).
Website visit data per Adobe Analytics (August 2019).