TV commercials that put independent advisors front and center.
We’re committed to advocating on behalf of the RIA industry. That why, since 2011 we’ve been telling investors about the independent difference through a national advertising campaign. This multi-media advertising campaign puts RIAs front and center, and highlights the values they live by – trust, accountability and the fiduciary standard.
In October 2017, we launched television ads on CNBC and Fox Business as well as on a number of digital sites – and they were a resounding success. To build on this success, we are doubling our presence on TV in 2018 - running two waves of TV advertising on an expanded set of networks including The Golf Channel and Bloomberg TV. In addition to the new television ads, we’re continuing to invest in print, digital and social advertising to ensure more investors know about the difference RIAs can make.
Every investor should ask questions
At Charles Schwab, we believe good questions can lead to game-changing answers. And we think a good place to start is with an independent financial advisor.
I am an independent financial advisor
What is an independent financial advisor and why does independence matter?
Watch one advisor talk about how being independent gives him the freedom to do what's best for his clients.
How are independent advisors accountable to their clients?
Watch one independent financial advisor explain the guiding principle her firm lives by in serving clients.
What questions should your financial advisor ask you?
One independent financial advisor talks about the questions he asks his clients and how being independent gives him more freedom to act in his clients' best interests. Watch now.