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    Understand investor perspectives on saving, spending, investing and wealth from Schwab's annual Modern Wealth Survey. 

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    Gain insight into behavioral finance, bias mitigation, and the impact investor behavior has on the markets.

The next wave of wealth


Reach younger investors: Generation Now Study for RIAs

Your most important clients may be younger than you think. See highlights of Schwab's Generation Now Study for RIAs to take a closer look at high-net-worth investors between the ages of 30 and 45. We call this group "Generation Now" because of the significant growth opportunity they represent for Registered Investment Advisors (RIAs).

Watch the Generation Now Video >


Generation Now investors control $3.5 trillion in investable assets.

Study Findings

Generation Now: Who they are and what they want

Your firm's future may hinge on your approach to the Generation Now opportunity. As existing clients age (60% of RIA clients are 56 or older1), building connections with the next generation of investors is essential. Our research shows that Generation Now investors already control nearly $3.5 trillion—and they're ideally suited to working with RIAs.

Read the In-Depth Analysis on Generation Now >

Review the Generation Now Study Results >

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Spotlight Topics

Generation Now: In their own words

Uncertainty dominates the Generation Now experience. Get to know this cohort's mindset. Watch these short videos to learn their fears, their values, how they define financial freedom, and what they seek in an investment advisor.

Watch Our Worldview and Motivations Video >

Watch Our Service-Level Expectations Video >    

Watch Our Perception of Advisors Video >

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Related articles

  • Having deeper conversations with clients

    Durable relationships with clients can weather any market. Strengthen client relationships with these 10 tips for better communication from Celeste Headlee, acclaimed author and speaker.

  • Behind the biases: 5 tips for coaching investors

    Behavioral economist Jay Mooreland offers his perspective on key biases and how to help clients stay focused on their goals, especially during volatile markets.

  • Serving next generation investors

    What does comprehensive planning look like for younger investors? Learn about nine steps that can help you better serve these clients profitably.  


1. Charles Schwab Analytics, Insight & Loyalty, June 2014.