Why Choose Schwab

Tap into industry-leading services, support, and technology designed with independent Registered Investment Advisors (RIAs) like you in mind.

Offerings for RIAs: Imagine what we can do together

At Schwab, we never stop innovating. For over 35 years, we've been helping independent RIA firms of all sizes envision, create, and grow their practices. We put you first so that you can focus on your clients. Explore how we can help you take your business further.

Discover what it's like to work with Schwab >

Tech integration

Our approach to technology combines our comprehensive digital platform, over 235 integrations with third-party technology platforms, and industry-leading expertise.1

Enhanced trading

Support your clients with award-winning trading technology and educational resources. Explore popular tools for trading, model management, and rebalancing with thinkpipes®, Model Market Center™, and iRebal®.

Actionable business support

Take your firm to the next level with insights, programs, and tools designed just for RIA firms.

A team you can trust

Like you, we're in the relationship business. Service starts with our people, and we’re ready to deliver the tools, support, and assistance you need to be successful.

Transition services

Whatever path you choose, you can take advantage of our deep experience every step of the way. We're there to help you as you make a plan to move your accounts and hit the ground running.

Services tailored to your firm

Find support tailored to the unique needs of your business and clients. We support firms of all sizes and offer a range of service models for you to choose from.

Resources to support your goals

Our long history of dedication to RIAs means you can depend on our expertise and scale. From digital client onboarding to marketing and growth planning, Schwab connects you to the people, tools, and resources that can help your firm thrive.

Finding the right RIA custodian

The right custodian understands your culture, supports the needs of your business, and empowers you to reach your goals. Here's what to look for when making this important choice for the future of your firm.

Asset safety at Schwab

We pride ourselves on our commitment to security, privacy, and long-term financial health. See how we protect client data and assets.

Digital onboarding

Set up multiple accounts—all with a single email. We offer a fast, secure way to open accounts for both new and existing clients.

Your path to independence begins here

Your path to independence begins here

Take the first step toward the RIA model. Connect with a Schwab Business Development Officer for a completely confidential conversation and to learn how we can help advisors like you.

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1. As of January 2024.

Model Market Center (MMC) is a web-based offering available to independent investment advisors that custody assets at Charles Schwab & Co., Inc. (Schwab) and use the iRebal® platform available on Schwab Advisor Center for account rebalancing and trading. Schwab is a registered investment adviser and a subsidiary of The Charles Schwab Corporation. Please refer to Schwab's disclosure brochure for important information and disclosures relating to MMC.

Material made available through MMC is provided by affiliated and unaffiliated model managers (Model Managers) and information providers. Schwab has not paid for or been involved in the preparation of the content, and has not verified, endorsed, or approved the content. Schwab assumes no responsibility for any fact, recommendation, opinion, or advice contained in any such model portfolio or materials and expressly disclaims any responsibility for any investment decisions or for the suitability of any security or transaction based on it. Any mention of specific Model Managers and/or models should not be considered a recommendation or endorsement from Schwab. Schwab reviews model managers for eligibility criteria and conducts operational due diligence on the unaffiliated model managers but does not approve or review the models that Model Managers seek to include on MMC. Schwab does not conduct any investment due diligence of models or review or verify the accuracy or adequacy of information regarding Model Managers' MMC models. Users of MMC are responsible for selecting MMC models and implementing investments that meet their advisory clients' investment needs through their own, independent research and due diligence.

Schwab and Informa Business Intelligence, Inc. are separate, unaffiliated companies. Schwab and Informa Business Intelligence, Inc. are not responsible for each other's opinions, policies, and services. Certain model attributes are sourced from Informa PSN. The PSN Data Set is supplied by Zephyr, a Division of Informa Business Intelligence, Inc. The PSN Data Set may not be copied or distributed. It is not warranted to be accurate, complete, or timely.

Schwab typically receives remuneration from ETFs and mutual funds and/or their managers that participate in MMC for administrative and/or other services.

MMC leverages iRebal® to provide independent RIAs access to model portfolios provided by Model Managers.

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