RIA Benchmarking Study

Why do more than 1,000 firms participate in Schwab's RIA Benchmarking study every year? Simple. They receive in-depth data and insights customized for their business—all at no cost. Learn more about the performance metrics you need to help grow smart and drive success.


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  • See how advisors use the study

    Review articles and watch videos to discover how advisors use study insights to inform strategic decisions.

  • Learn key insights about growth

    Explore our interactive digital experience to view 2020 insights and see how results show continued long-term growth for RIA firms.

  • Discover the benefits of the study

    See why thousands of advisors have participated in the study and the robust competitive insights firms receive.

Business intelligence helps build a strong business

Mike Amash and his team at Westmount Asset Management have used the RIA Benchmarking Study to improve client retention rates, grow profits, and build a healthier firm culture. See how they do it.

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Dig deeper into the study

Review the 2021 study questions and see excerpts from the 2020 reports with key competitive metrics.

Historical library

Each year, the RIA Benchmarking Study highlights industry trends and data. Firms use these insights over time to influence their next business steps. Take a look back and see what is pushing firms forward.

Results you can build on

The RIA Benchmarking Study provides a clear look at how a firm is doing in the marketplace. See why one firm considers the study "an essential tool for anyone who cares about running their business well."

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Schwab's Benchmarking Study confirms the steps we've taken to improve the health and strength of our business and helps us identify areas where we can and should devote more attention and resources.

Jim Berliner, Westmount Asset Management

About the RIA Benchmarking Study
Schwab designed this study to capture insights in the Registered Investment Advisory (RIA) industry based on survey responses from individual firms. The study provides information on topics such as asset and revenue growth, sources of new clients, products and pricing, staffing, compensation, marketing, technology, and financial performance. Since the inception of the study in 2006, more than 3,700 firms have participated, with many repeat participants. A total of 1,010 advisory firms representing $1.1 trillion dollars participated in 2020, making this the leading study in the RIA industry. The RIA Benchmarking Study comprises self-reported data from advisory firms that custody their assets with Schwab. Schwab did not independently verify or validate the self-reported information. Participant firms represent various sizes and business models. They are categorized into 12 peer groups—7 wealth manager groups and 5 money manager groups, by AUM size. The study is part of Schwab Business Consulting and Education, a practice management offering for RIAs. Grounded in the best practices of leading independent advisory firms, Business Consulting and Education provides insight, guidance, tools and resources to help RIAs strategically manage and grow their firm.